It is an anagram that hones in on the amount of effort required. Everyone can jog for a while, some a little farther than others. But the marathon within 3 hours is already pretty tough. Practice, training, technique, good gear, experience takes years to achieve. It's the same with Safe Working. It's not setting up a firewall and installing antivirus. We are years past that stage. With this seriousness, you may also recognize that you don't have time, business-wise, to do top-notch engineering yourself, and turn to us for these things. We are trained, experienced and go for the medal so you can work safely.